DinoCzar
DinoCzar: a Jurassic-Inspired Stout
DinoCzar is a fun, personal project inspired by Rhinegeist's Jurassic Giest lineup.
The Challenge
Rhinegeist is a brewery located in Cincinnati, Ohio, USA. In celebration of the discovery of a new dinosaur, Rhinegeist launched a new beer titled "Jurassic Geist." I loved the idea of a dinosaur-themed beer label so much that I decided to make my own.
Inspiration
Rhinegeist is a brewery located in Cincinnati, Ohio, USA. In celebration of the discovery of a new dinosaur, Rhinegeist launched a new beer titled "Jurassic Geist." I loved the idea of a dinosaur-themed beer label so much that I decided to make my own.
MY ROLE
Graphic Designer & Illustrator
TOOLS
Procreate, Illustrator, Photoshop
PROJECT SCOPE
Illustration
Logo Design
Label Design
Creating a Dapper Dinosaur with Art Deco Vibes
Illustration & Logo Design
I created a bottle design for a Russian Imperial Stout beer under the fictional label "DinoCzar," inspired by Art Nouveau and Art Deco styles from the 1910s and 1920s. I began by illustrating the mascot, a "dapper dinosaur," using Procreate on my iPad. After that, I designed the typography and vintage ornamental decorations in Adobe Illustrator.
Label Design
After creating the label, I mocked up the product design in Photoshop.
Reflection: Takeaways & Next Steps
Inspiration from Real-World Experiences
This experience taught me the importance of drawing inspiration from a local exhibit by my favorite brewery, highlighting the value of observing our surroundings and cultural events to spark unique ideas. These experiences can add authenticity and a personal connection to a project.