Reach of Titan
Colossal Triumph: How a Kickstarter Soared to New Heights, Surpassing Expectations by 600% in Just 12 Hours!
Reach of Titan is a TTRPG about fighting larger-than-life creatures and the struggles of surviving their world and is based on games like Shadow of the Colossus.
The Challenge
As the senior graphic designer for this project, I created the branding, demo player’s handbook, and character sheets, as well as social media graphics. Additionally, I led the marketing campaign to promote the game on Kickstarter and directed the art team.
MY ROLE
Senior Graphic Designer
Art Director
TOOLS
Illustrator
Photoshop
InDesign
PROJECT SCOPE
Art Direction
Brand Identity Development
Marketing Materials and Strategies
Product Design
Logos
What assets are needed to promote Reach of Titan on Kickstarter and how can we encourage backers to fully fund it?
Marketing Materials
To promote the Kickstarter campaign, I created social media posts as well as web banners and other digital assets to make the webpage's user interface more fun and exciting.
Kickstarter Web Banners
Modes of Play Infographic
I illustrated and designed an infographic to help explain the modes of play, visualizing the game's three-phase system, including settlement building, titan hunting, and titan killing.Player's Handbook
I also designed the player's handbook and the demo character sheets.
Demo Character Sheets
Art Direction & Concept Art
In addition to serving as the senior graphic designer, I was also the art director. I oversaw the project's visual aspects to ensure cohesiveness across various mediums and managed a team of artists, illustrating concept art to help guide the artistic vision.
My Concept Art
Official Art by Gunship Revolution
Reflection: Takeaways & Next Steps
From Triumph to Trials: How Reach of Titan's Kickstarter Success Fueled Hope Despite Setbacks
Thanks to over 1,100 supporting backers and a responsive, engaging team, the Kickstarter project raised over $67,000 in half a day, demonstrating the power of a passionate community, effective marketing, and a compelling product concept in exceeding fundraising goals beyond initial expectations.
However, despite initial success in crowdfunding and garnering significant support, the founders of Third Act Publishing encountered some personal difficulties and were unable to complete the publishing process. While a PDF version of the game is still available to play for free online, the company has since been sold. Hopefully, the new owners will be able to publish Reach of Titan soon.